Rob Fitzpatrick, John Rizzo & Brock Felt: How We Built a $1B Tequila Brand

Discover how Naked Diablo is shaking up the tequila world! 🌎 In this episode of Digital Social Hour, Sean Kelly chats with Brock, John, and Rob about their journey in building a $1B tequila brand from scratch. 🍹 From accidental beginnings to crafting premium flavors like coffee, vanilla, and cinnamon, this story is packed with valuable insights into the booming tequila industry. Learn how they’ve expanded globally, landed in major markets like Florida, Las Vegas, and Europe, and even created a documentary, "How to Build a Billion Dollar Brand," now streaming on Amazon Prime! 🎥

Get an insider look at their innovative strategies, from navigating trademark challenges to using volcanic water and aged barrels for unmatched quality. Plus, hear about their partnerships with top venues like Ritz Carlton and Caesar's properties, their award-winning distillery, and how they’re competing with celebrity brands like Casamigos and Teremana.

Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Cheers to success and great tequila! 🥂

CHAPTERS:
00:00 - Intro
00:48 - Naked Diablo Tequila Origins
06:59 - Trulife Overview
07:32 - Global Tequila Market Growth
10:53 - Naked Diablo Documentary Awards
12:52 - Best Tequila Brands Comparison
14:10 - Building a Billion Dollar Brand
16:00 - 21 Seeds Diageo Investment
17:00 - Naked Diablo Distribution Strategy
17:40 - Charity Events with the Trumps
18:20 - Naked Diablo Coffee Tequila
21:05 - Aging Tequila Flavor Benefits
23:00 - Naked Diablo Legal Name Battles
25:15 - Las Vegas Marketing Strategy
29:45 - Where to Buy Naked Tequila
33:33 - Tequila Market Growth Insights
35:33 - Closing Remarks

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GUEST: Rob Fitzpatrick, John Rizzo & Brock Felt
https://x.com/robfitz
https://www.instagram.com/robfitzpatrick_
https://www.instagram.com/brockfelt
https://www.instagram.com/jriz001

SPONSORS:
THERASAGE: https://therasage.com/

LISTEN ON:
Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015
Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759
Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/

The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team.

While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate.

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We have done our best to present the facts as we see them, however, we make no guarantees or promises regarding the accuracy, completeness, or reliability of the information provided. In addition, the views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of the producers of this program.

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