The Secret to Great Ghostwriting — Daily Persuasion with Joshua Lisec Ep. 312

Would you like to write a persuasive BOOK? One that changes minds and influencers behavior for years to come? Start with a GOLDEN book idea. Let NEW YORK TIMES bestselling author Joshua Lisec teach you: https://lisecghostwriting.com/golden

ABOUT TODAY'S EPISODE:

What if the greatest ghostwriters aren’t just writers, but architects of coherence, creating invisible connections that turn scattered ideas into a system of genius?

In Daily Persuasion with Joshua Lisec Ep. 312: The Secret to Great Ghostwriting, Lisec reveals why great ghostwriting is more than typing words on a page—it’s about weaving a unifying story that makes sense to readers and elevates an author’s personal branding and author branding. When you understand this principle, you don’t just learn how to write a book. You learn how to build an entire career around ideas that stick, persuade, and sell.
Joshua Lisec explains why ghostwriting is the secret weapon behind bestselling authors and public figures. Many people dream of writing multiple genres, but without connective tissue, their audiences get confused. Lisec shows how ghostwriting, paired with persuasion techniques, solves this challenge. A great ghostwriter uses persuasive techniques, techniques of persuasion in writing, and even persuasion psychology to turn unrelated topics into a coherent message. That’s how to persuade someone to do something—whether that “something” is buying your book, sharing your story, or believing in your vision.

The episode dives into the jobs to be done (JTBD) approach. Lisec explains how the JTBD framework isn’t just for product development—it’s also for ghostwriting. When you know the jobs to be done, every chapter, every story, and every metaphor fulfills a purpose. This is why ghostwriting, done well, feels like persuasion examples in real life. It answers the reader’s needs before they even ask. If you’ve ever wondered how to write a book that people can’t put down, Lisec’s system for productivity and system for genius makes it clear.

But what about book marketing? Joshua Lisec emphasizes that ghostwriting isn’t complete until the manuscript connects to personal branding. Author branding matters as much as the words themselves. Without it, even great writing can get lost. With the right branding, persuasion examples multiply—every podcast interview, every sales page, every piece of copy becomes an extension of your persuasive book. That’s the true secret to book marketing: when persuasion psychology is baked into your story, you don’t need to force sales; your audience wants more of you.

Throughout this Daily Persuasion episode, Lisec blends practical writing tips with persuasion psychology insights. He demonstrates persuasion examples from advertising and shows how ghostwriters apply persuasive techniques subtly. By studying these examples of persuasion in advertising, you’ll see how to persuade someone to do something with writing alone. Whether you’re crafting a memoir, a business book, or a provocative crossover between topics, ghostwriting makes writing multiple genres feel seamless.

Lisec reminds us: ghostwriting is not just about writing tips. It’s about creating a system for genius that positions the author as an authority in their niche. Using persuasion techniques, ghostwriters bridge gaps between ideas that seem unrelated. This coherence builds credibility, enhances author branding, and strengthens book marketing efforts.

If you want to know the secret behind The Secret to Great Ghostwriting, it’s this: persuasion. Persuasion psychology guides how to structure stories, persuasion examples show what resonates, and persuasive techniques ensure readers take action. In fact, this episode is itself a masterclass in persuasion examples. Joshua Lisec demonstrates how to use the JTBD framework, system for productivity, and system for genius to produce books that not only read well but also sell.

In Daily Persuasion with Joshua Lisec Ep. 312: The Secret to Great Ghostwriting, you’ll walk away with:
• How ghostwriting connects writing multiple genres under one brand.
• Why personal branding and author branding define your career success.
• Practical writing tips that show you how to write a book people remember.
• Book marketing strategies based on persuasion psychology.
• Persuasion examples and persuasive techniques that move readers.
• How the JTBD framework shapes a system for productivity and a system for genius.

Ghostwriting is persuasion in action. And in this episode, Lisec shows you exactly how to master it.