Insanely Great Products & Lessons from Apple: A Conversation with David Fradin

In this episode of the Kerfuffle Podcast, we sit down with David Fradin, a product leadership veteran with a career spanning over five decades. From his early days at Hewlett-Packard to working alongside Apple’s visionary team at the same management level as Steve Jobs, David has seen firsthand what it takes to build products that stand the test of time.

Today, David leads a professional development company that has trained thousands of managers worldwide in product management, product marketing, and innovation. His work is rooted in decades of experience across multiple industries, and he continues to help organizations and individuals sharpen their ability to design, launch, and manage products that truly succeed.

Drawing insights from his involvement with 75 products, 11 startups, and his bestselling books—Building Insanely Great Products, Organizing and Managing Insanely Great Products, Successful Product Design and Management Toolkit, and Letters from My Hymie—David dives deep into the principles behind building products that resonate with customers. He shares stories from inside some of the world’s most innovative companies, hard-won lessons from decades of leadership, and a framework for turning ideas into impactful realities. Whether you’re an entrepreneur, a corporate leader, or a creative builder, this conversation is packed with practical wisdom on how to navigate challenges, avoid common mistakes, and ultimately create something truly great.