How long will customers tolerate excuses designed to explain away vendor results? OMOQ #94

Most customers are smarter than we give them credit for. Perpetual excuse- making vendors put themselves at high risk for a short business life. Many buyers can easily detect vendor BS, and the quick penalty is a lost customer. Sadly, often times these unhappy buyers will share their frustrations with many other people. If you are a vendor/supplier, maybe it’s time to focus on results? Maybe it’s time to stop making excuses?