Tim Hortons’ Downfall: How a Canadian Icon Lost the Plot (What Really Happened)

Save
1 month ago
43
Viral Tim Hortons Canada Canadian coffee coffee wars brand decline fast food quick service restaurants QSR franchise model Restaurant Brands International

From national treasure to customer backlash—this breakdown shows how Tim Hortons stumbled: quality complaints, menu bloat, franchisee tensions, shifting corporate strategy, and fierce competition from McCafé/Starbucks and indie cafés. What went wrong, and can the brand win Canada back?

Loading 1 comment...