Amazon Tightens the FBM Leash: 90% OTDR Is Now the New Standard in the UK

𝐀𝐦𝐚𝐳𝐨𝐧 𝐉𝐮𝐬𝐭 𝐊𝐢𝐥𝐥𝐞𝐝 𝐅𝐁𝐌 𝐚𝐬 𝐖𝐞 𝐊𝐧𝐨𝐰 𝐈𝐭 (𝐔𝐊 𝐒𝐞𝐥𝐥𝐞𝐫𝐬 𝐌𝐮𝐬𝐭 𝐀𝐝𝐚𝐩𝐭 🚨)

Amazon is rolling out a stricter On-Time Delivery Rate (OTDR) policy for FBM sellers in the UK.

Starting 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝟔, 𝟐𝟎𝟐𝟓, Amazon will require UK sellers to maintain at least a 𝟗𝟎% 𝐎𝐧-𝐓𝐢𝐦𝐞 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐑𝐚𝐭𝐞 (𝐎𝐓𝐃𝐑). Fall below that, and you risk losing your FBM privileges.

In this video, I break down:

👉 What Amazon’s new 90% OTDR rule means for sellers

👉 The full rollout timeline you must prepare for

👉 Step-by-step actions to protect your account and keep selling

Amazon is reshaping FBM into what I call 𝐅𝐁𝐀-𝐥𝐢𝐭𝐞, stricter, faster, and less forgiving. If you’re not ready, you’re at risk.

📅 Key Dates:

𝐒𝐞𝐩𝐭 𝟏𝟔, 𝟐𝟎𝟐𝟓 ➜ OTDR shows in Account Health

𝐎𝐜𝐭 𝟏𝟔, 𝟐𝟎𝟐𝟓 ➜ Warnings for sellers under 90%

𝐉𝐚𝐧 𝟏𝟗, 𝟐𝟎𝟐𝟔 ➜ Shipping templates tighten

𝐅𝐞𝐛 𝟐, 𝟐𝟎𝟐𝟔 ➜ Enforcement begins

⚡ Don’t wait until it’s too late. Watch now and get ahead of the curve.

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