Power Your Profits: How Systems and Confidence Attract Private Funding for Business Growth

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Dr. Susie Carder is a self-made millionaire who has built and sold ten multi-million dollar businesses, including an eight-figure exit, and has raised millions in private capital. She’s worked with big names like Lisa Nichols and Paul Mitchell, but her genius lies in transforming ordinary entrepreneurs into wealth builders.

Here are the key lessons and actionable strategies any entrepreneur can use to power profits and scale to eight figures.

1. Systems, Team, and Confidence Are Non-Negotiable
The road from $1M to $10M isn’t just about hustling harder—it’s about building smart systems, assembling a reliable team, and, maybe most importantly, developing the confidence to lead and attract capital.

Dr. Susie shared, “Business doesn’t have to be hard, but it does have to be strategic.” Too often, founders stay stuck “trading time for money.” Real growth kicks in when you have repeatable systems and people in place so the business can run without you. This is what investors are truly looking for—an operation that’s not dependent on a single individual.

2. Raising Money is About Relationships, Not Just Numbers
One of the episode’s most memorable takeaways? “Banks look at your credit. Private lenders look at your character.” According to Dr. Susie, private money is first and foremost about credibility and trust. Investors want to know: Are you someone they can believe in? Do you keep your word? Have you built success—even if in a different field?

If you’re new to raising capital, borrow credibility from your network, mentors, or partners. Build a “badass list” of your past accomplishments and experiences for yourself and, when it’s relevant, for potential lenders. Don’t go it alone—bring in a board of advisors who can speak to your strengths.

Dr. Susie argues that raising money isn’t about money at its core—it’s about your confidence and your vision. “Raising money is not about money, it’s about your confidence,” she shares. When she exuded absolute belief in her project, it once secured her a $250,000 investment on the spot. If you falter, investors falter. Own your expertise and be bold in what you’re building.

4. Clarity, Not Complexity
Another golden nugget? “Investors don’t invest in confusion. They invest in clarity.” Entrepreneurs sometimes over-explain, using jargon or complicated spreadsheets to compensate for nerves. But the best deals are those you can explain in simple terms—a single page should do it!
Focus on what, why, and how:
What are you doing?
Why is it needed?
How will you deliver results for your investors?

Most private lenders are not Wall Street experts. Lay out your opportunity in sixth-grade language. Make it easy for them to say yes.

5. Structure to Win (and Survive Setbacks)
Dr. Susie is a big believer in building businesses and deals on solid systems, not on “sinking sand.” She’s weathered economic crashes and lost millions; her success always came from her ability to rebuild, learn from mistakes, and set up operations that survive the founder. If you want to attract serious capital, you must demonstrate that your business will thrive—with or without you.

6. Your Story Sells
Finally, remember that “your most powerful pitch isn’t a spreadsheet; it’s your story.” Investors buy into people and the purpose that drives them. Articulate your story, your passion, and your mission. When you stand for something bigger than profit, money naturally flows your way.

Timestamps:
00:01 Dr. Susie's Wealth-Building Secrets
03:17 Trust Over Credit for Investment Choices
06:51 Leveraging Credibility for Success
11:03 Investor Communication Essentials
14:57 Real Estate Comeback After Loss
18:28 Investing in Trust: Friends and Family
20:02 Money Is All Around You
23:44 Effective Data-Driven Solutions
27:51 Reading the Room in Deals
30:28 Connect with DR. Susie Carder:
https://www.SusieCarder.com
31:05 Stand for Something, Gain Freedom
33:50 Building a Sustainable Business

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