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Cracker Barrel Scraps Costly Remodels! How They BURNED $700M!
Cracker Barrel just pivoted on remodeling their restaurants to a more sterile environment, effectively reversing every aspect of their $700 Million rebranding campaign. The only thing that still remains is the lying CEO Julie Felss Masino, but her days have to be numbered.
Activist investor, Sardar Biglari, who fixed Steak 'n Shake after 2008, has an outline to do the same for Cracker Barrel, a company he has had stock in for 14 years. His plan is thorough and much more thought out than some refried executive from Taco Bell!
Sources:
CBS News: https://www.cbsnews.com/news/cracker-barrel-shelves-remodels-amid-brand-backlash/
Business Plan: https://x.com/RobertMSterling/status/1960508646598828536
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#CrackerBarrel #Restaurant #Redesign #Logo #CEO #JulieFelssMasino #BudLight #SydneySweeney #Woke #Statement #DoubleDown #FiretheCEO #UncleHerschel #Trump #MAGA
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