E575:📦B2B VOICE OF CUSTOMER EXCELLENCE | B2B MASTER SERIES WITH WASSERMAN DIGITAL - 2 OF 3

This is E575:📦B2B VOICE OF CUSTOMER EXCELLENCE | B2B MASTER SERIES WITH WASSERMAN DIGITAL - 2 OF 3 | B2B COMMERCE CORNER #120 | THE ECOMMERCE EDGE Podcast
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📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature ⁠Graham Lubie⁠, the Vice President, Digital at Wasserman Digital - ⁠https://digital.teamwass.com⁠
📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically
📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:
- Voice of the B2B Buyer: “How can you know if you don’t ask?”
- Digital Maturity, what it is, and what it isn’t
- Buyer-Centric Transformation
- AI in B2B Digital Transformation: Stay Curious
- From Strategy to Execution: Making Digital Change Stick
- A Sales Force/Process Automation Approach to Digital Customer Adoption
- The Future of B2B Commerce: Cutting through the noise and determining what really matters
📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they do

Enjoy!
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