How Amazon KILLED Toys“R”Us (The $50M Deal That Doomed Them)

Toys“R”Us was once the biggest toy retailer in the world — until one deal with Amazon signed their death sentence.

In the early 2000s, Toys“R”Us paid $50M a year to be Amazon’s exclusive toy seller. But instead of winning, they handed over their e-commerce future. Amazon learned the toy business, built its logistics empire, and stole every customer one by one.

By the time Toys“R”Us tried to fight back, Amazon was unstoppable. Stores emptied, debt piled up, and the brand collapsed.

💡 The lesson? Protect your long-term growth. Never outsource your core advantage.

👉 Catch more business breakdowns here:

🎧 Spotify: https://open.spotify.com/show/4tcknpOs54XmKhxEAn63yo?si=62c3d7eddbe54172

📲 Instagram: https://www.instagram.com/the_socialventure/

📺 Don’t forget to LIKE, COMMENT & SUBSCRIBE for more untold business stories!

#BusinessLessons #Amazon #ToysRUs #Ecommerce #Entrepreneurship