Blogging for Business Growth: Building Authority and Attracting Clients feat. Ashley DiBiase

Is blogging really dead—or is it the missing link in your content strategy? In this episode, Dr. Lauryn uncovers why blogging is far from obsolete and how it can fuel your marketing, establish authority, and attract the right clients. If you’ve been wondering whether to invest your time in blogs versus podcasts, reels, or newsletters, this conversation will reshape how you think about long-form content.

Ashley DiBiase, founder of Dash of Social, joins Lauryn to explain how blogging fits into the “content trifecta” alongside social media and email marketing. They break down how to choose the right topics, avoid common mistakes, leverage SEO, repurpose content, and create posts that actually convert. Whether you’re a brick-and-mortar practice owner or building a personal brand, this episode will show you how to make blogging a powerhouse in your marketing plan.

Key Takeaways:
- Blogging boosts SEO, builds thought leadership, and drives traffic to your website, where conversions happen.
- Repurposing blog content into emails and social posts creates a streamlined, efficient marketing strategy.
- Storytelling and authenticity in blog posts help humanize your brand and connect with your audience.
- Consistency matters: publishing even one blog a month can increase visibility and establish authority.

About the Guest:
Ashley DiBiase is the founder of Dash of Social, a content marketing agency that helps small businesses and tech startups grow through social media, blogging, and email marketing. A TEDx speaker and 40 Under 40 honoree, Ashley has been recognized as a leading social media strategist and serves on several nonprofit boards. Through her agency, she partners closely with clients to build value-driven strategies that boost visibility, foster community, and establish thought leadership.

Find all things Dash of Social: https://dashofsocial.com/
Follow Ashley on Instagram: https://www.instagram.com/dashofsocial/?hl=en
Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashleyjeanmason/

Resources:
The ONE thing every provider needs to launch online! Join the FREE Brand Catalyst Webinar on Friday September 19th at 1pm cst, register now: https://app.gohighlevel.com/v2/preview/M2VrzX8014U5wAlFuaVx

Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65: https://sheslaystheday.mykajabi.com/the-uncharted-ceo-program

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week: https://sheslaystheday.mykajabi.com/the-uncharted-collective

Sign up for the Weekly Slay newsletter: https://sheslayspodcast.com/weekly-slay/

Listen to the show on Spotify: https://open.spotify.com/show/1I0ygvUrMy8dLnQVgyOyt9?si=d65b0be394b04238
Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/she-slays-the-day-with-dr-lauryn-brunclik/id1462485522

For more content or to get in touch, follow Dr. Lauryn:
Instagram: https://www.instagram.com/sheslays_theday/
X: https://x.com/sheslayspodcast
LinkedIn: https://www.linkedin.com/company/she-slays-the-day-podcast/

#BloggingForBusiness #ContentStrategy #SEO #DigitalMarketing #ContentMarketing #Entrepreneurship #MarketingTips #SmallBusinessGrowth #AuthorityBuilding #SheSlaysTheDay #SheSlays #Chiropractic #ChiropracticPodcast

Timestamps:
00:00 Introduction
02:10 Free Webinar
03:58 Guest & Topic Intro
07:02 Opening Prayer
08:42 Who Ashley Works
10:28 Blogging Isn’t Dead?
16:22 Owning Your Content
17:59 Names & Niches
21:03 Tie It Back To You
24:20 Length of Blogs
25:22 Write Your Own Blogs
26:30 Best Ways to Find Topic Ideas
30:48 AI or No AI for Writing
31:47 Lean In to the Creative Outlet
34:01 Importance of Storytelling
35:26 AI for Editing
36:12 Showing Up in AI Search Engines
39:55 Frequency of Blogs
40:47 Content Trifecta
44:14 Monetizing Your Blog
46:24 Collaborative Blogging
48:14 What About Vlogs
49:36 One Thing We Missed
51:18 Where to Work with Ashley