Chili’s is back!

Video 563 Chilis went from ghost town to group chat by letting their customers do the market for them. Once a regular customer, who didn’t even work for Chilis made a video about a secret menu item and it went mega viral, did the brand finally pay attention.
Then they paid hundreds of individual creators a small fee to make social media content about Chilis, tag the brand, and then reshare the videos everywhere. Endless marketing loops that made the brand explode again. This is literally all it takes for any physical business to blow up. Traditional marketing is dead. Long live social media marketing.
#marketing #sales #turnaround #mattrieck #chilis