Coca-Cola’s $3.9 Billion Coffee Disaster: What Went Wrong with Costa? ☕💸

☕💸 Imagine paying $3.9 billion for a coffee company—only to watch it lose half its value in just seven years. That’s exactly what happened when Coca-Cola bought Costa Coffee in 2018.

The plan? Take Costa global with vending machines and ready-to-drink coffee. The reality?

Pandemic shutdowns crushed coffee shops

Supply chains collapsed

Coca-Cola’s soda-focused distribution model couldn’t adapt to coffee culture

Now, Coke is exploring a sale… for just £2 billion. Investors are calling it one of the company’s worst business decisions ever.

🎧 Full Episode on Spotify:
https://open.spotify.com/show/4tcknpOs54XmKhxEAn63yo?si=62c3d7eddbe54172

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#Podcast #CocaCola #CostaCoffee #BusinessFails #Investing #TheSocialVenture