How Donald Miller’s StoryBrand Helps YOUR Business | Creative Table with Wes Gay

What if we told you that all any business needs to succeed is just seven things? Join Kevin, Andy, and special guest Wes Gay in this episode of Creative Table. Wes, known for his expertise in StoryBrand, dives deep into how businesses can clarify their messaging using the StoryBrand framework. Learn about the seven elements that make a compelling story, how to apply these principles in your business, and why confusion is the number one enemy in any organization.

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00:00 Introduction and Guest Welcome
00:57 Revisiting the Past: Season One Memories
01:32 StoryBrand: The Framework Explained
03:28 Applying StoryBrand to Business
04:44 Identifying and Solving Business Problems
06:31 The Importance of Clarity in Business
07:34 Strategy and Decision Making in Business
11:54 Understanding Business Models and Clients
18:24 Clarifying Problems for Creatives
20:08 The Importance of Problem Solving
25:37 Effective Pricing Strategies
29:47 Identifying Ideal Client Profiles
33:09 StoryBrand Mastermind Overview
35:26 Conclusion and Final Thoughts

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