Name: Your PPC Allocation on Amazon is WRONG - Here's Data on my 400 Brands
Uploaded: 2025-09-03T15:00:00+00:00
Duration: 5 min 52 s
Description: Most Amazon sellers still follow the outdated 60/30/10 ad spend model, but the real numbers prove otherwise. Sponsored products continue to outperform by a wide margin, while sponsored brands and disp

2 months ago

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Most Amazon sellers still follow the outdated 60/30/10 ad spend model, but the real numbers prove otherwise. Sponsored products continue to outperform by a wide margin, while sponsored brands and display ads need a smaller share of your budget. This video breaks down PPC trends based on hundreds of millions in ad spend across thousands of advertisers.

Stop burning ad budget, get a full audit and fix your PPC allocation with a strategy that actually works: https://bit.ly/4jMZtxu

#AmazonAdvertising #PPCStrategy #EcommerceMarketing #AmazonDSP #adspend

Watch these videos on YouTube:

Use Brand Analytics to Increase Sales youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4&utm_content=342074038&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12

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Timestamps
00:00 - The Wrong Ad Advice Everyone Is Copying
00:20 - Real PPC Spend Data From 400 Brands
00:58 - Confirming the Data With Another Agency
01:44 - Are You Overspending on Sponsored Display?
02:31 - Amazon DSP Is Changing Everything
03:22 - Why DSP Traffic Is the Cheapest Traffic Right Now
04:00 - Amazon's Strategy Behind Stopping Google Shopping
04:45 - Amazon Is Now a Marketing Company
05:22 - Final Thoughts: Fixing Your PPC Budget Allocation