Why Do Half of Businesses Fail So Fast?

David Mauro and co-host Zach Moskow engage with Kevin McGrew, author of 'The New Rules of Marketing Warfare.' The discussion explores Marketing Warfare, a solid marketing plan and effective marketing strategies, essential for any entrepreneur looking to thrive.

Gain insights into effective marketing strategies for small business and business tips applicable to any business strategy. Learn directly from a business interview about actionable steps to bolster your business.The conversation also explores the impact of AI on marketing, the necessity of adaptability, and the future of business leadership in a rapidly changing landscape.

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00:00 The Importance of a Proven Strategy
02:16 Introducing the SMAC Framework
04:27 The Role of Leadership in Marketing
07:25 Adapting to Market Changes
10:07 Learning from Failures and Successes
13:21 The Mindset of Finding Solutions
17:01 Understanding the SMAC Framework
18:56 The Concept of 'Shooting' in Marketing
21:59 Moving with Agility in Business
25:23 Adapting with Knowledge
28:47 Effective Communication in Marketing
32:22 The Impact of AI on Marketing
39:05 Navigating Post-COVID Business Landscape
45:28 The Future of Marketing and AI