Profitability Over Patient Volume: Rethinking Success in Practice Ownership feat. Dr. Carly Swift

Why do so many chiropractors push for higher patient volume, only to find themselves burned out and financially unstable? In this episode, Dr. Lauryn sits down with Dr. Carly Swift to uncover the truth behind practice profitability and why focusing on numbers alone often leads to disaster. Carly’s story of near-bankruptcy, followed by a complete financial turnaround, will challenge you to rethink what success in practice ownership really looks like.

Together, Lauryn and Carly dive into the myths that keep chiropractors stuck in survival mode, the emotional roadblocks around budgeting, and the power of setting prices that reflect your true value. Carly shares how she shifted from people-pleasing decisions to data-driven strategies, building a more sustainable and thriving clinic in the process. If you’ve ever felt like you’re working harder but not seeing the financial results you deserve, this conversation is your wake-up call.

Key Takeaways:
- Profitability is not about volume—it’s about knowing your numbers and pricing your services correctly.
- Budgeting isn’t restrictive; it’s a roadmap that protects your practice and reveals hidden opportunities.
- Transparency around money stories and financial missteps can empower chiropractors to build healthier businesses.
- Shifting from people-pleasing to data-driven decisions is the key to long-term sustainability and freedom.

About the Guest:
Dr. Carly Swift is a chiropractor, entrepreneur, and budgeting coach dedicated to helping holistic practitioners take control of their finances. After building a successful practice and nearly losing everything to a failed expansion, Carly discovered the importance of budgeting, profitability, and data-driven decision-making. Now, she empowers wellness entrepreneurs to stop undercharging, set sustainable prices, and run businesses that can truly serve their communities for the long haul.

Get Carly’s FREE budget sheet to help your business find profitability: https://www.drcarlyswift.com/budget
Follow Carly on Instagram: https://www.instagram.com/dr.carlyswift/

Resources:
Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65: https://sheslaystheday.mykajabi.com/the-uncharted-ceo-program

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week: https://sheslaystheday.mykajabi.com/the-uncharted-collective

Sign up for the Weekly Slay newsletter: https://sheslayspodcast.com/weekly-slay/

Listen to the show on Spotify: https://open.spotify.com/show/1I0ygvUrMy8dLnQVgyOyt9?si=d65b0be394b04238
Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/she-slays-the-day-with-dr-lauryn-brunclik/id1462485522

For more content or to get in touch, follow Dr. Lauryn:
Instagram: https://www.instagram.com/sheslays_theday/
X: https://x.com/sheslayspodcast
LinkedIn: https://www.linkedin.com/company/she-slays-the-day-podcast/

Timestamps:
00:00 Sound of Your Own Voice
04:48 Do The Hard Thing
10:45 Nobody is Budgeting
13:47 Direct Authenticity
17:18 Guest Bio
18:32 Opening Prayer
19:43 Welcoming Carly
21:23 Next Goal; No Profit
31:07 Pricing & Profit Margins
34:49 Abundant Wages or Lower Prices
42:39 Deciding to Build a Brand
44:27 Don’t Need to Go Viral
46:26 Don’t Let the Tech Stop You
49:40 Learning to Be Vulnerable
54:24 How to Work With Carly