Off Her Rocker: 93-Year-Old Cracker Barrel Co-Founder Rips New CEO Who Wrecked His Creation

Posted • August 29, 2025: The Cracker Barrel rebrand debacle resulted in the company torching $700 million, ditching its new logo and welcoming back its old one, halting its remodeling plans, and removing its gay pride webpage. That’s the power of ticked-off customers. The co-founder of the restaurant chain watched the whole thing play out and is now speaking out. Check out this soundbite from co-founder Tommy Lowe. —— Cracker Barrel's 93-year-old founder has some strong words for the CEO trying to rebrand and modernize… —— Reporter: here’s the new logo… —— 93 year old founder: “oh that’s crazy…spending $700 million on that is like throwing money out into the street.” 🤣🤣🤣 I love this guy. Dude he is the best. Good ol country boy, down to earth, didn’t let money go to his head. I was friends with his neighbor until he passed way a few years back. Sounded exactly like what my Grandpa would’ve said. 😂 And the echoes of our feisty relatives is what drew us to Cracker Barrel.

Looks like Cracker Barrel should have sought this senior’s sage advice. The soundbite was just a taste. Here’s the full story from a local news station in Tennessee, where Cracker Barrel got its start. —— Full interview. Co-Founder of Cracker Barrel Tommy Lowe says the best thing the brand can do is keep it country. https://video.twimg.com/amplify_video/1961241444934656001/vid/avc1/640x360/gnMwcFPPERgU_8Hg.mp4 —— What a great old man. 👏 Sometimes you just have to stick with tradition and what’s worked for decades. Some posters were sad that the aging co-founder of the chain had to witness his fabled restaurant’s fall. How could the new CEO be so dense? The 93 year old founder built Cracker Barrel on faith, family, and real food. Now a leftist CEO blows $700 million on woke nonsense and calls it progress. When the man who started it calls it ‘pitiful,’ you know they’ve betrayed their own roots. (…)

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https://twitchy.com/warren-squire/2025/08/29/cracker-barrels-93-year-old-founder-has-some-strong-words-for-the-ceo-trying-to-rebrand-and-modernize-n2418102