Cracker Barrel CEO Dodges Questions After Logo Flip-Flop

Posted • August 28, 2025: Cracker Barrel CEO Julie Felss Masino was spotted throughout the day on Thursday in Tennessee, marking the first time the executive has been pictured in public since the restaurant chain’s controversial logo change sparked widespread backlash. The Cracker Barrel chief executive was seen leaving her home in the affluent, suburban Nashville neighborhood of Green Hills on Thursday morning. Green Hills is located a little more than 30 miles west of Cracker Barrel's headquarters in Lebanon, Tennessee. Photos show Masino driving a gray Mercedes-Benz – trailed by a security guard in a separate car – as she makes her way to Starbucks to pick up some breakfast before work. Sporting a black shirt, dark gray pants, white sneakers and wearing a fanny pack across her chest, photos show Masino walking away from the coffee chain while carrying two Starbucks drinks and a food item. She is trailed on foot by her security detail, who dons a bright blue shirt.

As Masino made her way back to her car, Fox Business approached her for an interview, asking questions about the logo change and what's next for the Southern country-themed chain, but was ignored by the chief executive, who was on the phone. Masino went straight to her vehicle and into her driver's seat before promptly driving away as her security guard trailed in his car. Masino has been tight-lipped since unveiling a controversial new Cracker Barrel logo, as has the company's board, that eliminated its long-standing "Old Timer" – a move the company announced this week it was backtracking on. (…)

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