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Facebook Trending Hashtags by Niche (via Brand24)

According to Brand24’s August 2025 data, here are several trending hashtags across different categories:

Beauty
Top tags include: #beauty (121K mentions), #skincare, #makeup, #lipstick, #lipgloss, and others .

Fashion
Most mentioned: #fashion (201K), followed by #love, #style, #photography, #trending, and more .

Travel
Leading tags: #travel (117K), along with #nature, #love, #photography, #photooftheday, and more .

Fitness
Highly used: #fitness (234K), then #gym, #motivation, #workout, #fitnessmotivation, etc. .

Additional categories include restaurants, business, and technology, each with their own trending lists—like #business, #digitalmarketing, #ai, and more .

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Broader Trending Hashtags (General & B2B)

Another source offers a broader look at what's trending across Facebook in 2025:

Top general hashtags (across all content):
#trending (~875M uses), #love (~743M), #photography, #tbt, #music, #photooftheday, #dance, #viralvideo, #motivation, #luxury .

B2B-specific hashtags:
#SmallBusiness (73M), #Entrepreneur, #DigitalMarketing, #SocialMedia, #SocialMediaMarketing, #Leadership, #Startup, #EntrepreneurLife, #BusinessTips, #SmallBusinessTips .

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Facebook Reels-Specific Hashtags

If you're creating Facebook Reels, these tags are trending for video content discovery:

Top Reels hashtags (as of mid-2025):
#Reels, #Trending, #Viral, #Explore, #Funny, #Dance, #Challenge, #Music, #Food, #Fitness .

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Quick Reference Table

Category Top Hashtags

Beauty #beauty, #skincare, #makeup, #lipstick
Fashion #fashion, #love, #style, #trending
Travel #travel, #nature, #photography, #photooftheday
Fitness #fitness, #gym, #workout, #fitnessmotivation
General #trending, #love, #photography, #tbt, #viralvideo, #motivation
B2B #SmallBusiness, #Entrepreneur, #DigitalMarketing, #SocialMedia
Reels #Reels, #Viral, #Funny, #Challenge, #Music, #Food