Krutial The Black Won: music insights, conscious rap, artist tips, and legacy building

Twayne aka Krutial The Black Won

CEO | Conscious Rap Lyricist | Visionary Music Executive

Hometown: Carson, CA & Lake Los Angeles, CA
Current Role: CEO & Founder of [Record Label Name], Artist Manager, Performing Artist

About Twayne aka Krutial The Black Won

Twayne—better known in the industry as Krutial The Black Won—isn’t just another name in the music business. He’s a visionary CEO, artist manager, and conscious rapper with a mission to create music and opportunities that resonate far beyond the charts.

Born and raised between Carson, California and Lake L.A., Krutial’s passion for music took root at an early age. By the time most kids were playing with toys, he was already mastering rhyme schemes and absorbing the energy of hip-hop culture. His first break came from auditioning for a commercial gig, which lit the spark for a lifelong career in entertainment.

Dual Power: CEO & Lyricist

Krutial isn’t just behind the scenes—he’s on the mic. As a conscious rapper, his music blends social awareness with raw street energy, touching on topics from community upliftment to personal perseverance. His stage presence is magnetic, and his lyrical content challenges listeners to think deeper while vibing harder.

Management & Mentorship

Today, Krutial manages a diverse roster of talent—including his daughter, Liyah Liy, a rising R&B sensation making waves with her unique sound. Under his guidance, Liyah has already landed radio spots, high-profile interviews, and an expanding fan base across streaming platforms.

Influences & Sound

Krutial’s artistry pulls from hip-hop royalty—Andre 3000, 2Pac, Killer Mike, and more—melding sharp lyricism with soulful delivery. His sound is smooth enough to draw you in and real enough to keep you locked in.

Career Highlights

Founder & CEO of [Record Label Name], an independent powerhouse dedicated to nurturing authentic artistry.

County Tour Veteran, performing for thousands and building a grassroots fan base.

Collaborated and shared stages with respected underground and mainstream acts.

Led artists to national radio rotation, viral social media growth, and streaming milestones.

Philosophy & Message

Krutial’s life motto is simple yet powerful:

“Don’t quit—do what you love in life.”

It’s the same advice he gives to every artist he works with, backed by his own story of persistence and passion.

Current Projects

Executive producing Liyah Liy’s next EP while expanding her media presence.