Cracker Barrel responds to backlash over new logo and rebranding

Cracker Barrel responded Monday to backlash over its new logo, which drops the “Uncle Herschel” character and the phrase Old Country Store, leaving only the name against a yellow barrel outline.

Critics called the rebrand bland and un-American, sparking social media outrage and a 7% stock drop last week.

The company reassured customers that Uncle Herschel will remain on menus, signage, and in stores, and that its signature décor—rocking chairs, fireplaces, and vintage Americana—will stay, CNBC has reported.

Cracker Barrel emphasized its values and focus on food and hospitality, saying it will “keep testing, learning, and listening.”

read more: https://www.cnbc.com/2025/08/25/cracker-barrel-cbrl-backlash-logo-rebranding.html

👍 Like this video to stay updated on Cracker Barrel’s logo change and customer reactions. 💬 Comment below—Do you think the new logo fits the brand, or should they keep the old look? 🔗 Share this video to spark discussion on company rebrands and tradition. 💰 Support the channel by hitting the YouTube Thanks button, helping us continue to cover major business and cultural shifts. 👉 Don’t forget to subscribe for more updates on brand news and consumer reactions.

Links for B.C.

Visit My Website
https://bcbegley.com

Follow Me On Facebook
https://www.facebook.com/B.C.Begley

Subscribe To My Patreon
https://www.patreon.com/bcbegley

Watch Me On YouTube
https://www.youtube.com/channel/UCGoUf-QQTlTN-BIh3ERCE9A

Follow Me On Twitter
https://twitter.com/BC_News1

Watch Me On Rumble
https://rumble.com/c/c-280191

Follow Me On Gab
https://gab.com/BC_Begley

Follow Me On Truth Social
https://truthsocial.com/@BC_Begley

Follow Me On BlueSky
https://bsky.app/profile/bcbegley.bsky.social

Watch Me On TikTok
https://www.tiktok.com/@bcbegley

#CrackerBarrel #LogoChange #BrandBacklash