Amazon Rufus Update Just Got Smarter: From Chatty to AGentic

Amazon's AI shopping assistant now tracks user preferences, past purchases, and product questions. This new tool reads reviews, compares products, and organizes results to guide shoppers. It may affect how listings rank, but sellers shouldn't change their Amazon SEO strategies just yet.

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Timestamps
00:00 - Rufus Remembers Your Shopping History
01:15 - Real Example: How Many Mice Have I Bought?
02:00 - How Rufus Answers Product Questions
03:15 - Asking Rufus for Product Recommendations
04:30 - Comparison and Product Idea Tools
05:30 - Order History Becomes Personalized Search
06:30 - AI in Planning Events with Rufus
07:30 - Rufus Misses Add-to-Cart on Desktop
08:30 - Structured Output: Organized Shopping Help
09:30 - Overhyped Features vs. Real Use
10:30 - Should Amazon Sellers Worry About Rufus?
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