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Cooking, Culture & Crypto: Norma Chu’s Food Empire Turns Bitcoin Treasury
Coin Stories host Natalie Brunell talks with Norma Chu, CEO of DDC Enterprise, as she reveals how she built DayDayCook into a global brand and why her company now holds Bitcoin in its treasury.
In this episode:
- Leaving finance to build DayDayCook
- Journey to going public
- DDC’s Bitcoin strategy
- China’s stance on Bitcoin
- Money system’s impact on food
Follow Norma on Instagram https://x.com/cookingnorma
⚡Coin Stories is powered by *Gemini* Invest as you spend with the Gemini Credit Card. Sign up today to earn a $200 intro Bitcoin bonus. The Gemini Credit Card is issued by WebBank. See website for rates & fees. Checking if you’re eligible will not impact your credit score.10% back at golf courses is available until 9/30/2025 on up to $250 in spend per month. Learn more at https://www.gemini.com/natalie
⚡*Bitwise* has over $10B in client assets, 32 investment products, and a team of 100+ employees across the US and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com
⚡*Bitdeer* Technologies Group (NASDAQ: BTDR) is a publicly-traded leader in Bitcoin mining and high-performance computing for AI. Learn more at https://www.bitdeer.com
Natalie's Products and Events:
🔐 *Multisig & Inheritance Planning* - Secure your Bitcoin with Casa: https://www.casa.io/natalie (Get a discounted plan!)
🔒 *Bitkey Cold Storage* - Bitkey was named to TIME's prestigious Best Inventions of 2024 in the category of Privacy & Security. Get 20% off using code STORIES at https://bitkey.world
👩🏫 *1-on-1 Bitcoin Help* – My go-to for help with self-custody, privacy, and VPN support is The Bitcoin Way: https://www.thebitcoinway.com/natalie
⚡ *Lightning Payments* - Use Speed Lightning Wallet, play Bitcoin trivia and win up to 1 million free sats! Sign up with promo code COINSTORIES10: https://www.speed.app/coinstories
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🏕️ *Bitcoin Retreat – Camp Nakamoto* – Discounted passes with code HODL: https://massadoptionbtc.ticketspice.com/camp-nakamoto
*IN THIS COIN STORIES EPISODE*
00:00 Norma Chu: DDC Founder & CEO
2:28 Launching DayDayCook
4:18 Gemini Orange Bitcoin Credit Card
4:46 Bitwise
5:14 Bitdeer Technologies Group
5:36 First Cooking Influencer Journey
6:25 Cooking Brings People Together
9:42 Norma Chu Learns Bitcoin
12:46 Taking DDC Public
18:03 Casa Business, Bitkey, The Bitcoin Way, Speed.app
19:33 Inside DDC’s Bitcoin Treasury
22:01 How Many Bitcoin DDC Owns
23:58 China vs. Bitcoin
26:38 Are Bitcoin Treasuries Saturated?
30:00 Why Companies Stack Bitcoin
31:07 Women & Bitcoin Adoption
33:08 Getting People to Buy Bitcoin
35:06 Money System Broken, Food Impact
*OTHER RESOURCES*
Natalie Brunell’s website https://www.talkingbitcoin.com/
DDC Enterprise https://ir.daydaycook.com/
*VALUE FOR VALUE — SUPPORT NATALIE BRUNELL’S SHOWS*
Strike ID https://strike.me/coinstoriesnat/
Cash App $CoinStories
*FOLLOW NATALIE BRUNELL ON SOCIAL MEDIA*
X https://x.com/natbrunell
https://www.instagram.com/nataliebrunell
https://www.linkedin.com/in/nataliebrunell
Producer: Aron Bender https://www.linkedin.com/in/aron-bender/
Editor: Silas Foley
📄 LEGAL & RISK DISCLOSURE
1. No Financial Advice: This content is for entertainment purposes only and not intended as financial, legal, or tax advice. I am not a licensed financial advisor. Always consult a professional.
2. Sponsored Content & Affiliate Links: I may receive compensation when you use them, which helps support the channel at no additional cost to you.
3. Crypto Risk Warning: Cryptocurrencies are highly volatile and speculative. Risks include loss of capital, extreme price swings, and lack of regulatory protection.
4. Jurisdiction Notice: This content may not be appropriate for residents of jurisdictions where digital asset promotions are restricted or prohibited. Please verify your local laws before engaging.
5. Accuracy & Timeliness: All content reflects personal opinion and is based on available information at the time of recording. No guarantees are made regarding accuracy or future performance.
#bitcoin #crypto #bitcoinpodcast #macro #stocks #MSTR #Saylor #cryptocurrency #news #update #economy #bonds
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