Are You Paying More Just to Fund New Customers? (2025/593)

Ever felt burned by a “new customer” deal that leaves loyal users behind? In this episode, Charly unpacks her reaction to a Xero ad offering deep discounts and gift cards to newcomers — while long-time users continue paying full price.

📌 Inside this episode:

✅ Why loyalty pricing matters to small businesses

✅ The risk of alienating long-term customers

✅ Real talk on rising SaaS costs vs. value received

✅ A reminder to treat your own clients with care — they notice

🛡️ Charly shares her pricing philosophy: steady rates for loyal customers unless forced by external costs — a strategy that keeps trust high and churn low.

How do you feel about paying full price while others get sign-up perks? Join the discussion and rethink how you nurture your client relationships.

📢 Join the discussion in my community: https://askcharlyleetham.locals.com

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