From Whole Foods Tech Leader to Fractional CIO | Daniel Dorb

Daniel Dorb’s journey from restaurant management to tech leadership at Whole Foods proves that navigating the complex world of technology and retail is possible — even for someone without a traditional tech background. After years of scaling tech solutions for one of the world’s largest retailers, Daniel now shares his expertise in fractional CIO roles and tech systems management.

In this episode of the Tech Jobber Podcast, Daniel shares:
- How his restaurant background set him up for success in retail tech
- The challenges he faced building tech infrastructure across 488 stores at Whole Foods
- Why retail tech systems are more complex than we think
- How he led cybersecurity efforts during Whole Foods’ massive tech transformation
- Why fractional CIO roles are a game-changer for businesses

This isn’t just a tech leadership story — it’s a journey of innovation, problem-solving, and the importance of understanding how technology drives success in every corner of a business.