Unlocking LinkedIn: How Healthcare Professionals Can Leverage Networking and AI feat. Joe Apfelbaum

Is LinkedIn really the hidden goldmine for healthcare professionals? In this high-energy conversation, Dr. Lauryn sits down with LinkedIn and digital marketing expert Joe Apfelbaum to uncover how healthcare providers can turn connections into clients, referrals, and opportunities. If you’ve ever dismissed LinkedIn as just “nerds in suits,” this episode will flip that belief on its head.

Together, they dive into how to strategically use LinkedIn to attract high-value clients, build authentic professional relationships, and open doors to speaking engagements, corporate wellness partnerships, and community influence. Joe also breaks down how AI is transforming networking and content creation, offering practical strategies to save time while staying authentic. Whether you’re looking to grow your practice, expand your influence, or simply stop leaving money on the table, this episode will show you why LinkedIn should be part of your growth plan.

Key Takeaways:
- LinkedIn as a growth engine: Discover why LinkedIn is one of the most powerful yet underutilized platforms for healthcare professionals and entrepreneurs to generate high-value clients and referrals.
- Networking with intention: Learn Joe’s approach to building authentic relationships online through greeting, feeding, and meeting — without feeling “salesy” or sleazy.
- AI for business development: See how artificial intelligence tools can streamline LinkedIn activity, from crafting posts in your own voice to automating engagement, without losing the human touch.
- Shifting your mindset: Understand why treating LinkedIn like a virtual BNI group or networking event can open the door to bigger opportunities, from corporate wellness talks to six-figure growth.

About the Guest:
Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency ranked on the Inc. 5000 list. A LinkedIn strategist, speaker, and author of High Energy Networking and High Energy Marketing, Joe has trained thousands of professionals on how to leverage LinkedIn and AI to grow their businesses. When he’s not helping entrepreneurs scale, he’s rollerblading, rapping, or spending time with his five children in New Jersey.

Where will you find and connect with Joe? LinkedIn of course! Joelinkedin.com
Send “Demo” to 9738418868 and you’ll get a demo of Joe’s technology

Resources:
Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65: https://sheslaystheday.mykajabi.com/the-uncharted-ceo-program

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week: https://sheslaystheday.mykajabi.com/the-uncharted-collective

Sign up for the Weekly Slay newsletter: https://sheslayspodcast.com/weekly-slay/

Listen to the show on Spotify: https://open.spotify.com/show/1I0ygvUrMy8dLnQVgyOyt9?si=d65b0be394b04238
Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/she-slays-the-day-with-dr-lauryn-brunclik/id1462485522

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Timestamps:
00:00 Introduction
02:33 Updates
03:33 Guest Bio
04:34 Opening Prayer
05:36 How Joe Came to LinkedIn
11:41 LinkedIn Has Your Best Customers
19:37 Culture of LinkedIn
26:08 High Energy Networker
30:09 Networking vs Sleazy Sales
33:33 Posts on LinkedIn
36:37 Personal vs Business Page
39:56 Relationship with Your Phone
47:08 Auditing Lauryn’s LinkedIn
51:39 Where to Find Joe