Disney Admits FAILURE | Star Wars and Marvel Lost Their Audiences

Disney is finally admitting they have mismanaged their major IPs to the point that they have lost the key demographic they paid billions for.

Marvel and Star Wars were some of the biggest things coming out of Disney, but through deliberate efforts to pander to female audiences their key demographic has abandoned them. Disney has tried to conceal this for some time, but it looks as if there is no denying it anymore. Now the company is looking for outside pitches for properties that would bring gen Z men back to theaters; however, Disney likely wouldn’t do what’s necessary even if they know what to do.

Sources:
►Variety:
Disney’s Boy Trouble: Studio Seeks Original IP to Win Back Gen-Z Men Amid Marvel, Lucasfilm Struggles
https://variety.com/2025/film/news/disney-marvel-lucasfilm-gen-z-1236494681/

#Disney #StarWars #Marvel

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