Will AI STEAL your job? | Creative Table with Scott Cook

12 days ago
4

In this episode, Kevin and Andy team up with Scott Cook, a seasoned veteran of the creative agency world, to discuss Scott's two-decade-long journey through the evolving landscape of web design and development. They delve into Scott's early days during the dot-com boom of the early 2000s, working with Flash, and major milestones, including projects for Bacardi and Chevrolet. Scott highlights pivotal moments, such as transitioning to mobile-first design and the impact of AI on the industry.

00:00 Introduction and Guest Introduction
01:06 Scott's Background and Early Career
02:55 Evolution of Web Design
05:08 Freelancing and Agency Formation
10:32 Landing Big Clients and Growing the Agency
18:11 Adapting to Industry Changes
23:05 Leveraging AI in the Creative Process
25:01 Client Expectations and AI Pushback
25:50 Apprehension and Uncertainty in AI Adoption
28:11 The Future of Agencies: Micro vs. Mammoth
31:25 Navigating AI Tools and Workflows
37:27 Building AI-Driven Workflows for Clients
40:27 Balancing Creativity and Business
43:48 The Future of Education and Specialization
48:44 Conclusion and Final Thoughts

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