People are Discovering Shocking Pricing Tricks at Wal-Mart

Just wait till DINAMIC PRICING COMES TO YOUR STORE!!!!

We must do something to this eventually this will be used in conjunction with the cbdc social credit score system.

Can not believe Walmart’s New pricing System!

Saw a sample of it yesterday!
News today told some their Technics
And way it’s going to work!
Gives them the opportunity to change prices any time they want through out the day !

AST few days I noticed all the prices have been removed (!tore off bottom of tag on preparation for new price System.

Prices will no longer appear on tags! According to explanations of Employees and Today’s News!

Some new Technology in how we are going to be able to get prices, this Gives them them the power to change prices anytime they choose.
Looking for a new place to shop for sure!

Walmarts going digital taking the prices off everything and making you scan it for the price ridiculous

Walmart introduces dynamic pricing despite the fact that this model has failed at every other major retailer in the United States that’s even attempted to think about doing this.

Most recently,
Wendy’s attempted dynamic pricing to huge public outcry. What did Wendy’s do wrong?
What Wendy’s did is they propose that depending on the time of day that you went through the drive through,
they would increase the price if there was heavy traffic at that time, or decrease the price if there was not.
Now what people really figured out is they weren’t really gonna decrease the price per much.
But if you went through during rush hour, say lunch, dinner time that then they were gonna charge you a much higher rate just to go through, get your burger and shake.
So huge public outcry.

Wendy’s heard the customers got smart, decided to drop the dynamic pricing model.

https://www.facebook.com/reel/803930445203147

Walmart & Kroger roll out major shelf change that will ‘take advantage’ of shoppers – and you won’t know until checkout

https://www.the-sun.com/money/14839597/walmart-kroger-electronic-labels-dynamic-pricing-demand-wendys/#:~:text=3-,It%20is%20feared%20that%20the%20change%20could%20take%20advantage%20of,t%20have%20any%20other%20option.

What Walmart is Doing
Digital Shelf Labels (DSLs):

Walmart is replacing paper price tags with digital screens in its stores.
Increased Efficiency:

These DSLs allow price updates to be made in minutes, rather than the previous process that could take days, freeing up employees to assist customers.

Faster Rollback/Clearance:

The technology also makes it easier and quicker to implement planned sales and clearance events.

Deployment:

The plan is to have these DSLs in 2,300 stores, about half of its US footprint, by 2026, and ultimately across all 4,600 stores by 2026, according to a Reuters report.

What Walmart Says They're Not Doing

No Dynamic Pricing:
.
Walmart has explicitly stated that the DSL program is not designed for dynamic pricing, which involves adjusting prices in real-time based on demand or other fluctuating factors.

No Personalized Pricing:
.
The company also denies that the new technology will be used to offer personalized prices to individual customers.
What the Controversy Is About

Concerns of Dynamic Pricing:

Despite Walmart's denial, there is widespread concern and speculation that the move to DSLs could pave the way for dynamic pricing in the future.

Potential for Price Changes:

Critics worry that this could lead to prices changing multiple times a day or even during a customer's shopping trip, potentially at the expense of the shopper.

Comparison to Other Retailers:

Other retailers like Kroger and Whole Foods are expanding their own dynamic AI pricing programs, intensifying public worry.

Fear of Unfairness:
Many consumers find dynamic pricing unfair, especially in the context of groceries, as it's not a model they are accustomed to in that setting.

Walmart's Digital Pricing Rollout Raises Surge Pricing Concerns

Walmart is installing electronic shelf labels (ESLs) in its U.S. stores, planning to reach about 2,300 locations by 2026.

These digital displays replace traditional paper tags and can be updated in seconds.

While Walmart says it won't use real-time "surge" pricing, the technology has alarmed shoppers, consumer advocates, and lawmakers.

What Are Digital Shelf Labels?

ESLs are small electronic screens controlled centrally.

Employees can change pricing across entire store departments with a few clicks, eliminating manual updates and reducing paper waste.

Walmart says this improves efficiency, enables better price promotions like rollbacks and clearance deals, and frees up associates to focus on customer service.

Consumer advocates, including Senators Elizabeth Warren and Bob Casey, have warned grocery chains that digital labels make it easy to raise prices based on time of day, weather, or shopper demographics.

Retailers deny using surge pricing, citing the risk of customer backlash if prices change before checkout—a concern that threatens Walmart's low-price reputation.

What Does the Evidence Show?

A recent academic study analyzed five years of pricing data (2019–2024) from a grocery chain that adopted ESLs in late 2022.

The study found virtually no increase in demand-based pricing after adoption.

Discounts actually increased slightly, and daily price changes rose only minimally—from 0.005% to 0.0056% of prices per day.

Retail technology researchers from UT Austin, UCSD, and Northwestern conclude that U.S. groceries have used digital labels conservatively—for inventory management and clearance sales,

not price surging. (so they say)

The Bigger Picture

Electronic shelf labels are already in about 400 Walmart stores, with plans to expand to 2,300 stores by 2026.

These labels allow real-time price adjustments across entire stores with just a few keystrokes.

Despite Walmart's assurances against surge pricing, skepticism remains about the technology's potential misuse.

The ability to change prices instantly raises concerns that retailers could eventually adjust prices based on demand, location, or shopper behavior.

This would undermine trust in Walmart's everyday low-price promise.
Academic studies suggest retailers aren't currently using ESLs to exploit customers.

However, consumers and lawmakers remain wary, questioning whether this restraint will continue.

Employee reports of mass repricing events due to inflation and tariff pressures have created perceptions that automated systems drive unpredictable price hikes.

Trust and Transparency Concerns
Consumer trust is fragile.

Sudden or unexplained price increases—even from legitimate factors like supply chain issues or tariffs—can damage Walmart's reputation as an affordable retailer.
Transparency is another major concern. Shoppers worry that prices could change between the aisle and checkout without warning, especially when digital systems feel increasingly opaque.

Several states have proposed restrictions or bans on ESL use without strong transparency protections.

Looking Ahead
Despite Walmart's assurances, ongoing economic pressures suggest price volatility will continue.

Tariffs, freight costs, labor shortages, and global instability keep pushing operating expenses higher, and retailers need flexibility. ESLs offer efficiency but also potential for future misuse if unregulated.

Walmart maintains that its digital pricing is designed for planned promotions and markdown events

(so they say)
—not to respond to shopper traffic or demand. Yet the speed, scale, and opacity of these changes have created genuine unease.

The key question is whether digital shelf labels will remain an efficiency tool or evolve into a mechanism for algorithm-driven flex pricing.

For shoppers, it's not just about what the price is—but when and how often it might change.

original link on ITM TRADING, INC.

https://www.youtube.com/watch?v=2e6iFp4KHj8