Name: Are You Using TOO MANY Keywords and Hurting Your Amazon Sales
Uploaded: 2025-09-15T15:00:00+00:00
Duration: 8 min 27 s
Description: Phrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping d

2 months ago

Finance & Crypto Education phrase match Amazon Amazon PPC ads Amazon advertising match types broad vs phrase match exact vs phrase match Amazon how to use phrase match PPC keyword targeting Amazon ad strategy keyword match type explained

Phrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy.

Get clarity on when to choose phrase match and stop wasting ad spend.

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#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAds

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Timestamps
00:00 - What Phrase Match Actually Means
00:26 - Comparing Phrase, Broad, and Exact Match
01:19 - Real Keyword Example: Blue Balloons
02:27 - When Phrase Match Outperforms Broad
03:00 - Should You Run Phrase and Exact Together?
04:45 - Keyword Count for Launch Campaigns
05:50 - Keyword Placement in Listings for SEO
06:35 - How to Adjust Bids Based on Keyword Rank
07:15 - Competitor Keywords: What to Use and Why
08:12 - When to Avoid Branded Terms in Listings
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