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The Virtue Manipulation Technique — Daily Persuasion with Joshua Lisec Ep. 295
Would you like to write a persuasive BOOK? One that changes minds and influencers behavior for years to come? Start with a GOLDEN book idea. Let NEW YORK TIMES bestselling author Joshua Lisec teach you: https://lisecghostwriting.com/golden
ABOUT TODAY'S EPISODE:
Most people don’t realize they’ve been manipulated until it’s too late. That’s the power of The Virtue Manipulation Technique, a persuasion strategy so effective it convinces you a manipulative person is not only right—but righteous. In Episode 295 of Daily Persuasion with Joshua Lisec, Lisec breaks down this manipulation technique, exposes the psychology behind it, and gives you real-world persuasion examples so you can spot it—and stop it—before you become the target.
Joshua Lisec, New York Times bestselling author, certified hypnotist, and the world’s most prolific ghostwriter, reveals how manipulation techniques psychology work in everyday life. Politicians, parents, bosses, colleagues—even friends—often use persuasive techniques rooted in the same formula: “I’m a good person. Therefore, what I tell you is right. If you disagree, you’re a bad person.” This good person vs bad person framing, Lisec explains, is not just a rhetorical trick—it’s a manipulation technique designed to establish moral authority while painting you as immoral.
When you encounter a manipulative person, the manipulative signs are subtle. They present themselves as virtuous, moral, and benevolent. But hidden inside their claims is an order: obey, submit, comply. Refusal, by their logic, proves you are wrong, evil, or even dangerous. Lisec calls this toddler-tier thinking, but don’t underestimate it—it works. Entire careers, political movements, and even family dynamics are built on this manipulation technique. That’s why understanding persuasion psychology and persuasion techniques isn’t optional; it’s survival.
In this episode of Daily Persuasion, Joshua Lisec shows you how to reverse-engineer these techniques of persuasion in writing, speech, and even advertising. You’ll hear how “good person” identity statements (“I care about equality,” “I’m a loving parent,” “I’m an honest boss”) transform into persuasive techniques meant to pressure obedience. When someone frames themselves as the embodiment of virtue, every disagreement is framed as proof you are a bad person. Once labeled, they feel justified in dismantling or destroying your reputation.
Lisec’s breakdown goes beyond theory. He shares persuasion examples and examples of persuasion in advertising that highlight how the good vs bad frame is used to manipulate buying decisions, sway elections, and pressure personal relationships. You’ll learn how to manipulate ethically by understanding the tools—then how to defend yourself when others use them against you.
What are the manipulative person signs you should watch for? Repeated appeals to virtue, projection of moral authority, threats disguised as values, and framing disagreements as immorality. Recognizing these manipulative signs is the first step. From there, Lisec equips you with counter-persuasion techniques so you don’t fall into the trap.
If you’ve ever wondered how to persuade someone to do something without manipulation—or how to defend yourself from someone who is—this episode of Daily Persuasion is a masterclass. Joshua Lisec doesn’t just explain persuasion psychology. He demonstrates it, showing you how the Virtue Manipulation Technique works, why it’s powerful, and how to turn the tables.
By the end of Episode 295, you’ll be able to:
• Identify the manipulative signs of a manipulative person.
• Distinguish between good person vs bad person framing and reality.
• Recognize when someone is using persuasive techniques to demand obedience.
• Understand how examples of persuasion in advertising rely on the same manipulative framework.
• Apply techniques of persuasion in writing and speech ethically in your own career.
The world is filled with voices claiming, “I am a good person, so you must obey.” But Lisec reminds us: persuasion is not about guilt or shame. True influence comes from clarity, not coercion. Watch The Virtue Manipulation Technique—Daily Persuasion with Joshua Lisec Ep. 295—and discover how to spot the subtle traps of manipulation before they ensnare you.
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