From Burnout to Branding: Best Practices for Building a Business Beyond the Clinic

What happens when you step outside your own platform and share your story with a new audience? In this episode, Dr. Lauryn flips the script and takes the guest seat on the Best Practices podcast, hosted by Dr. Allen Miner and Dr. Brian Capra of the Ultimate Achiever’s Club. Lauryn opens up about the real struggles behind building a thriving clinic, the resentment and burnout that can creep in, and the surprising path that led her to create a second career in personal branding.

Together they explore the phases of practice growth, why “new girl energy” eventually fades, and how repetition, leadership, and systems are the true backbone of scaling. Lauryn also shares how her podcast and online presence have transformed into a powerful business of their own, providing a blueprint for chiropractors and healthcare professionals looking to expand beyond the walls of their practice. Whether you’re navigating burnout, craving variety, or dreaming bigger, this candid conversation will leave you rethinking what’s possible.

Key Takeaways:
- Burnout vs. Resentment: Lauryn explains why many chiropractors don’t just “burn out” but actually grow resentful of their businesses when growth plateaus.
- The Power of Systems and Repetition: Scaling a business requires consistent systems and leadership, not one-time inspiration.
- Beyond the Clinic Walls: Personal branding and online business can become powerful revenue streams and sources of fulfillment outside of patient care.

About the Guests:
The Best Practices podcast is hosted by Dr. Allen Miner and Dr. Brian Capra, leaders of the Ultimate Achiever’s Club (UAC). UAC is a community of high-performing chiropractors and entrepreneurs committed to building practices, businesses, and lives of impact. Through coaching, collaboration, and candid conversations, Dr. Miner and Dr. Capra share proven strategies and highlight voices in the profession who are redefining what’s possible.

Resources:
Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65: https://sheslaystheday.mykajabi.com/the-uncharted-ceo-program

Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a Week: https://sheslaystheday.mykajabi.com/the-uncharted-collective

Sign up for the Weekly Slay newsletter: https://sheslayspodcast.com/weekly-slay/

Listen to the show on Spotify: https://open.spotify.com/show/1I0ygvUrMy8dLnQVgyOyt9?si=d65b0be394b04238
Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/she-slays-the-day-with-dr-lauryn-brunclik/id1462485522

For more content or to get in touch, follow Dr. Lauryn:
Instagram: https://www.instagram.com/sheslays_theday/
X: https://x.com/sheslayspodcast
LinkedIn: https://www.linkedin.com/company/she-slays-the-day-podcast/

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