Mighty Max Skull Dungeon Toy Commercial 1992

Mighty Max toys were a series of miniature, palm-sized playsets with a horror theme, released in 1992 by Bluebird Toys in the United Kingdom.
The line was marketed primarily towards boys, drawing inspiration from the popular Polly Pocket toyline but with a distinct, more gruesome aesthetic.
In Canada, the toys were distributed by Irwin Toy Limited, and in the United States, by Mattel Inc..
The original toyline ran from 1992 until 1996.

The core of the Mighty Max toyline consisted of two main categories: "Doom Zones" and "Horror Heads".
Doom Zones were small, foldable playsets featuring a horror-themed adventure, typically including a miniature figure of the hero Mighty Max, a villain, and one or more monster figures or accessories.
These sets often came with a mini-comic story.
Horror Heads were smaller, creature-shaped playsets that usually contained around two exclusive figures along with a standard Max figure.
Later additions to the line included larger playsets like "Monster Heads," "Dread Heads," and "Shrunken Heads," which offered more detail and playability.

The character Mighty Max is a blond-haired teenage boy wearing jeans and a white t-shirt with a red "M," identifiable by his baseball cap, which was left behind by his father and possesses the power to transport him into the Horror Zone.
His primary antagonist is the evil Skullmaster, supported by allies like the brutish Warmonger and the scholarly bird Virgil.
Other notable characters include Norman, the ancient warrior, and various minions like Lava Lord, Scorpion (Dr. Scorpio), and Venom, the Mummy King.

The toyline was adapted into a Saturday morning cartoon series that aired from 1993 to 1994, which helped boost its popularity.
It was also adapted into a video game titled The Adventures of Mighty Max for the Super NES and Mega Drive/Genesis.
The franchise is making a comeback for its 30th anniversary, though the specific details of this revival are not yet fully disclosed.
Vintage Mighty Max toys, particularly the Shrunken Heads and certain Horror Heads, are now sought-after collectibles.
A newer book titled The Toys of Mighty Max has also been released, collecting photos and comics of the toys in a well-presented format.