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Michael Jordan anti - drug PSA 1987
"Stop it. Get some help." is a quote from a 1987 anti-drug public service announcement (PSA) produced by McDonald's featuring American NBA star Michael Jordan.
The PSA, which aired on May 26, 1987, on the American Broadcasting Company (ABC), was part of the national "Just Say No" campaign against drug abuse, supported by the U.S. federal government and various companies influenced by Reaganite ideals.
In the one-minute video, Jordan, dressed in a tan suit, directly addresses young viewers, urging them not to use drugs and pleading with those already struggling to stop and seek help.
The full message includes the line: "So don't blow it, don't do drugs. If you're doing it, stop it. Get some help. McDonald's wants you to give yourself a chance, a chance to find out the wonderful things you can really be. And so do I".
Originally intended as a serious message promoting drug abstinence, the specific phrase "Stop it. Get some help." gained widespread popularity as an internet meme starting in the 2010s, particularly on platforms like Vine and YouTube.
The meme is used humorously to express disagreement, disbelief, or to react to cringeworthy, bizarre, or unexpected behavior in online videos and social media content.
The earliest known use of the clip in a parody remix dates to January 2, 2014, when a Vine user combined it with a song by Eminem.
The meme's enduring popularity is evident on platforms like TikTok, where videos using the quote continue to be shared, often with nostalgic or humorous intent.
The meme's legacy is also reflected in its use on GIPHY, Pinterest, and various Reddit communities.
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