MLB at 200MPH: The $23M Speedway Game That Changed Sports

Baseball just went turbo. On August 2–3, 2025, the Atlanta Braves and Cincinnati Reds played the first-ever MLB regular season game inside a NASCAR track — Bristol Motor Speedway in Tennessee.

With 41,970 fans, $23.4M in revenue, and over 28M hashtag impressions, the Speedway Classic wasn’t just a game — it was a bold sports business experiment. From modular turf on Pit Row to NASCAR fans experiencing baseball for the first time, here’s how MLB fused speed, strategy, and spectacle into one high-octane event.

📊 Revenue: $23.4M
👥 Attendance: 98% capacity
📱 Viral Reach: 28.1M on X

Attention is the new field.

#MLB #NASCAR #SpeedwayClassic #SportsBusiness #SportsInnovation #BluntInsights