Why Everyone's Changing Their Profile Pic to Clippy

Step back into the early 2000s with Clippy, Microsoft Office’s quirky digital assistant designed to help users navigate their software. But in August 2025, tech repair advocate Louis Rossmann revived Clippy as a powerful symbol of resistance against the “enshittification” of technology. This movement calls out data mining, invasive privacy policies, and restrictive digital controls imposed by big tech companies—from Spotify’s intrusive age verifications in the UK to paywalls limiting scientific research, demonetization of creators on YouTube, and gatekeeping in gaming and blogging communities.

Watch as we explore how changing your profile picture to Clippy became a silent protest for digital freedom, privacy, and user empowerment. Join the fight—raise awareness and demand technology that works for you, not against you.

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