LIFEBOUY

LIFEBOUY

In 1895, Lever Brothers introduced a new kind of soap to the world called Lifebuoy. With its bright red color, distinctive octagonal shape, and the sharp scent of carbolic acid, it quickly became a household essential. By the 1930s, it was already trusted in homes across America, the UK, and the Philippines.

In the 1950s, its popularity in the Philippines grew even stronger when beloved movie icons Nida Blanca and Nestor de Villa appeared in its advertisements, giving the brand a glamorous yet wholesome image.

Here is a bit of trivia. Lifebuoy was the brand that popularized the term “B.O.” for body odor through its unforgettable advertising campaigns.

From its beginnings as a “health soap” to later beauty-focused versions like Lifebuoy White, the brand evolved with the times. It faced strong competition from Safeguard and eventually left the U.S. market in 2006. Yet in Asia, it remains a familiar name, carrying more than a century of history, cleanliness, and memories for generations who grew up with it.

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