Will Grand Theft Auto 6 Cost $100? Take-Two CEO Talks Price!

The anticipation for the release of Grand Theft Auto 6 is immense and unless there is a massive fumble, it will be the biggest entertainment launch in history. Take-Two knows this, which is why the CEO is making the rounds and explaining how there is tremendous value in GTA 6. What does he mean by this? Will this be the game that successfully raises the AAA Gaming price floor to $100? Or will they take the obvious and easy win by releasing at $70 and offering different editions and deals? Time will tell as we are (theoretically) less than a year away!

Sources:
Variety: https://variety.com/2025/gaming/news/take-two-gta-6-pricing-debate-june-earnings-1236481561/
Games Radar: https://www.gamesradar.com/games/grand-theft-auto/as-the-industry-waits-for-gta-6-to-land-like-a-meteor-analyst-highlights-the-widening-gap-in-games-the-winners-are-winning-bigger-and-everyone-else-is-scrambling-for-a-smaller-piece-of-the-pie/

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