Amazon Will Never Succeed in Philippines For this One Reason

High import fees and complex tax rules make shopping on Amazon expensive in the Philippines. Customs duties, VAT charges, and CIF value calculations often raise costs above the product price, especially for electronics and branded goods. These barriers limit consumer choice, slow innovation, and discourage global brands from expanding into the market.

#PhilippinesEconomy #OnlineShoppingPH #ImportFees #EcommercePhilippines

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Timestamps
00:00 - Why Amazon faces challenges in the Philippines
00:38 - Import fees higher than product value
01:12 - Breaking down VAT and customs duty
02:27 - How electronics face higher tax rates
03:30 - Price thresholds that trigger import taxes
04:18 - The effect on middle-class and high-value purchases
06:20 - Barriers to innovation and product access
07:50 - Example: scarcity of specific brands locally
08:58 - Logistics vs. policy challenges
10:08 - Impact on perishable and imported goods
11:41 - Long-term outlook for e-commerce in the Philippines

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