Why Can't The Left Meme?

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1 month ago
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News meme internet politics usa richard dawkins left right trump maga stonetoss

In reality, the ability to meme isn't inherent to one camp of politics. What actually matters in the creation of a successful meme, is that it is able to easily represent some more complicated idea from the wider cultural canon, in a short, repeatable, and funny way. Memes aren't required to be true, to be popular - in fact, there's an entire subsection of memes that are explicitly false, in order to highlight something funny. And that's the key. Insofar as a position is more false, it is more memetic, because making fun of it is funnier. This is why, for a long time, the most popular memes made fun of the left, and why the next era of memes will make fun of the right: they're popular because they're funny, and they're funny because what they're making fun of, is factually incorrect.

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