This Google Ads Bidding Strategy Will Help You Outbid Your Competitors

When setting up your bid Limit, don't just go with a round number. Instead, add some figures to it. The reason is that advertisers round off their bids by adding just a few extra pence. You can quietly sneak ahead of them without dramatically increasing your cost.

This is a strategy we have employed across multiple campaigns, and it has consistently helped our ads stand out above the competition. Once your campaign is live, keep a close eye on how your ad is performing. If you are still being outbid gradually, increase your bid in small increments.

If you are comfortably winning impressions and clicks, you can reduce your bid slightly. So next time you get your bidding, dutch the round number and get strategic.

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