Sales and marketing are not “misaligned.”

25 days ago
20

Sales and marketing are not “misaligned.”
They’re running two completely different games — and your pipeline is paying the price.

Marketing runs left-to-right, pushing leads forward.
Sales runs right-to-left, chasing what’s already deep in the pipeline.
The result? Wasted spend, wasted time, and deals that were never a fit in the first place.

And here’s the kicker — the single biggest commercial unlock is missing from almost every GTM motion: first party intent.

@Closed Circuit Selling™ changes the measure.
We don’t chase volume. We don’t guess.
We engineer a unified circuit where every move is tied to market validations and true signal.

When you collect and coach from first party intent, you scoop up what’s not currently being seen — and you close the gaps that keep sales, marketing, and CS at war with each other.

Here’s what that looks like in the field:
1️⃣ Research with precision — Use MIIA by Humantic AI for account-level insights.
2️⃣ Segment with purpose — Build account maps before outreach.
3️⃣ Approach with resonance — Humantic personality intel for every contact.
4️⃣ Validate via CCS™ Pillar One — Catalog the market, extract true signal.

From this, you’ll know:
→ Who’s aligned with who
→ What they like and what they’d change
→ What the winning tender must contain
→ When to circle back — with permission

This is how you get:
✅ Right Account
✅ Right Contact
✅ Right Channel
✅ Right Offer
✅ Right Timing

And it means you:
• Stop fighting over the 3% ready to buy now
• Start engaging the next 20% on their timing
• Capture the future state blueprint for what “best in class” will mean in 12–18 months

This is why the only place to learn this level of end-to-end commercial architecture is CRO School.
We teach Closed Circuit Selling™ in its original form — the system designed to replace broken GTM playbooks and restore true commercial viability.

CRO School isn’t training. It’s succession planning for the companies that intend to survive

#ClosedCircuitSelling #CROSchool #RevenueAlignmentArchitecture #ModernGTM #EnterpriseSales #BigFour #Sydney #Melbourne #London #NewYork

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