Into the Fire - Doug Chachere Jr.

This Friday, August 8, 2025, episode #61, I am honored to introduce, my friend Doug Chachere Jr. He was born in Creole, Louisiana. in 1966, then raised in Opelousas, Louisiana Can you get more Cajun that that, lol...
His earliest memories are tied to the family business, Tony Chachere's Creole Seasoning, which began production in 1972. At the tender age of six, he recalls weekend gatherings where family members pitched in to make and pack seasoning cases. A pivotal memory involves their uncle Alex Chachere gifting them and their younger brother each $5 for their efforts – a gesture that instilled a sense of ownership and pride in the brand that continues to drive their passion today.
Doug is the third generation to contribute to the family's success, while the fourth generation is already actively involved in the business. After years as a regional sales manager, Doug transitioned into direct work with brand influencers, leveraging their knack for connecting with people – a skill they value as a "collector of people". Since 1993, Doug and his family have been based in the Houston area, driven by a desire to carve his own mark on the company's enduring legacy.
Doug's narrative paints a vivid picture of a life interwoven with family, flavor, and a deep-seated pride in a brand that has brought the taste of Louisiana to kitchens worldwide, and much more...