De Minimis Goes Global! IRS Cracking Down on Sellers & Alexa Gets Ad-Ready | Weekly Buzz 8/7/25

On this week's episode of the Weekly Buzz. There's a new worldwide de minimis rule, e-commerce sellers might be scrutinized more closely by the IRS, and Amazon might start delivering ads through conversations with Alexa.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Sellers can now create Sponsored Brand Store Spotlight and Sponsored Video ads directly within Helium 10 Ads, without jumping to Seller Central. This makes keyword and ASIN harvesting for these campaigns more streamlined than ever.

IRS Targeting E-Commerce Sellers in 2025: Clear Start Tax Warns Shopify, Etsy, and Amazon Vendors to Prepare
https://www.usatoday.com/press-release/story/11793/irs-targeting-e-commerce-sellers-in-2025-clear-start-tax-warns-shopify-etsy-and-amazon-vendors-to-prepare/

Amazon CEO wants to put ads in your Alexa+ conversations
https://techcrunch.com/2025/07/31/amazon-ceo-wants-to-put-ads-in-your-alexa-conversations/

Amazon’s latest actions against fake review brokers: Amazon secures largest-ever legal win against global fake review network
https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers

Amazon.com announces second quarter results
https://www.aboutamazon.com/news/company-news/amazon-earnings-q2-2025-report

Finally, discover how Helium 10's Inventory Heat Maps can revolutionize your inventory management, ensuring you outpace customer expectations. Get ready for insights tailored to boost your e-commerce success!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:51 - Worldwide De Mimimus Rule
03:05 - Star Rating Update
04:59 - New Amazon Global Experience
06:46 - Sponsored Brand Video Ads
08:59 - IRS Targeting Ecom Sellers
11:09 - Alexa Ads
12:39 - Fake Reviews CrackDown
14:33 - Strategy of the Week: Inventory Heat Maps
16:35 - Amazon Earnings

💰 Get Helium 10 to launch and grow your e-commerce business with a 20% discount here: https://h10.me/h10
💻Try Helium 10's FREE FBA Calculator: https://www.helium10.com/tools/free/fba-calculator/
👽Try Helium 10's FREE Anomaly Tracker: https://members.helium10.com/amazon-search-anomaly-tracker
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup