UK: Zara Adverts Banned For Featuring “Unhealthily Thin” Models | Firstpost America | N18G

1 month ago
15

Two Zara ads have been banned in the UK for featuring models who looked “unhealthily thin”. The Advertising Standards Authority (ASA) said one model looked “gaunt” because of shadows and her hairstyle. Another model’s shirt revealed sticking-out collarbones. The ASA said both ads were “irresponsible” and must not appear again. They also told Zara to be more careful with future images. Zara removed the pictures. However, the Spanish fast-fashion retailer said both models were healthy with proper medical certificates. The banned ads were seen on Zara’s app and website. The ASA earlier banned a Marks & Spencer ad for showing an “unhealthily thin” model. In February, an ad by clothing brand Next was banned in the UK. Again, the ASA found the model “unhealthily thin”.

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