Facebook isn’t your business’ website

Relying on Facebook as your main online presence is like building your business on rented land. You don’t own the platform, and you don’t make the rules. One algorithm tweak, policy update, or account lockout—and suddenly you’re invisible to the people who used to see you daily.

Facebook is a tool, not a foundation. It’s optimized to keep people on their platform, not to send them to yours. That means you’re competing with cat videos, ads, and angry comment sections for a few seconds of attention. And even when you win, you don’t control the journey.

Your website, on the other hand, is entirely yours. You choose the message, the layout, the experience. It’s your digital headquarters, where your story, your offer, and your credibility all come together with no distractions.

If your Facebook page vanished tomorrow, would your customers still know where to find you? Would your business still have a clear voice online? Or would you suddenly feel like you don’t exist?

Don’t wait for a platform policy to remind you how fragile your online presence is. Invest in your own digital real estate before it’s too late. Contact Colburn Strategic Partners, a RI web design company, to learn more about the benefits of getting a new website designed. #smallbusiness