What Customers (and Employees) Forget, Remember, and Why it Matters - Dr. Don Barden Interview

What Customers (and Employees) Forget, Remember, and Why it Matters

In this conversation, Dr. Don Barden, author of The Perfect Plan, revealed a game-changing insight:

People remember only 6% of what you said… but 100% of how you made them feel.

So when a customer hears you repeat their name like it’s a checklist item, gets handed off between departments, or listens to you read a lifeless script—it leaves an impression. A negative one.

The same holds true for your employees.

If you're serious about improving customer service ratings, sales performance, and employee engagement, start by making people feel valued, respected, and seen.

🎧 Full Podcast Episode
https://shows.acast.com/themasonduchatschekshow/episodes/unlocking-the-unfair-advantage-in-business-with-dr-don-barde

📺 Watch on YouTube
https://youtu.be/IVhgUP_zaHo?si=2xKJni5kAjr7kVm0

📘 About the Guest
Dr. Don Barden is an economist, leadership strategist, and author of The Perfect Plan. He helps companies unlock growth through emotional intelligence, behavioral economics, and advanced leadership communication frameworks.

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