The Sydney Sweeney Situation is Getting RIDICULOUS

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The uproar over the American Eagle ad isn’t really about Sydney Sweeney—it’s about us. The outrage shows how easily culture projects meaning onto marketing, forgetting that brands only ever chase what sells: woke slogans one year, inclusivity the next, and now old‑fashioned sex appeal. Advertising has no values beyond profit, and if we think a pair of jeans—or the people selling them—can give us meaning, we’ve already fallen for the trap.

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