Attract and Inspire Top Talent to Increase Sales, Innovate & Collaborate - Dr. Don Barden Interview

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Attract and Inspire Top Talent to Increase Sales, Innovate & Collaborate - Dr. Don Barden Interview

Whether you lead a small startup or a global enterprise, certain leadership truths apply across the board. One of the most powerful? The Platinum Rule: Treat others how they want to be treated.

In this episode, I sat down with Dr. Don Barden, author of The Perfect Plan, to explore how that simple shift can drive innovation, boost retention, and create emotionally intelligent leadership cultures. We also dig deep into emotional decision-making, sales psychology, branding, and the human behaviors that give you an unfair advantage in business.

Listen to the Full Podcast
https://shows.acast.com/themasonduchatschekshow/episodes/unlocking-the-unfair-advantage-in-business-with-dr-don-barde

Watch the Full Interview on YouTube
https://youtu.be/IVhgUP_zaHo?si=2xKJni5kAjr7kVm0

About the Guest

Dr. Don Barden is a global economist, author, and consultant to Fortune 500 executives. His book The Perfect Plan reveals the neuroscience and behavioral patterns behind elite leadership and sales performance. He’s known for helping business leaders turn human behavior into strategic advantage.

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